I am a South African of Indian origin and I grew up speaking English. One would ordinarily classify my mother tongue as English and refer to me as English speaking – after all, it’s my first language; therefore I would know how to speak it best, right?
It’s a bit more complicated than that. See, Indians arrived in South Africa only about 150 years ago. The only languages they spoke were the Indian languages from back home – the various dialects can be broken down to at least five major languages. As if communicating with each other in at least five different Indian languages wasn’t difficult enough, they quickly learnt that to live amongst the natives, they needed to speak Zulu; and to work for their white bosses, they needed to communicate in English, and thereafter, Afrikaans. It’s no wonder that 150 years later, Indian languages have been almost completely wiped out in South Africa.
Further to the language barriers, in 13 of those decades, Indians were viewed by the South African government as unworthy of proper education. Indians were renowned for building their own schools and universities albeit without the quality of education afforded to their white counterparts. Regardless of whether schools were government run or created by Indians, education was unfortunately of a sub-standard nature.
I am a first generation first language English speaker. Looking back on how I grew up, it comes as no surprise that my neighbourhood’s grasp of the English language was atrocious. If my neighbour’s parents were like mine, they didn’t even speak English growing up, education wasn’t considered a necessity and the English everyone spoke was picked up in the area they lived in. The formative years of Indian children’s lives were spent learning grammatically incorrect English from their family and friends. While these children were growing up, they were somehow expected, by the more educated South Africans, to have unlearnt they way they spoke English throughout their schooling career. All the while, they came back home from a majority Indian school and hung out with the same family and friends with whom they spoke to (in the same broken English) their entire lives. In comparison, white children whose mother tongues were English didn’t have this problem. They were already at an advantage.
With the progression of Indians to middle class, a noticeable rift had been created – one of which is the judgement passed on the Indians that don’t speak “good” English. The argument is sound – the correct way to speak is taught at school – so says those whose parents instil the importance of education and already bring their children up speaking “good” English at home. 
Indian townships still exist, with Indian parents who aren’t educated enough to help their children with their homework. The education system easily passes children to the next grade without sparing a thought as to how their lack of knowledge may affect them post school, and it doesn’t help that there are schools whose mission it is to provide teachers with jobs rather than educate children. These Indian townships that still exist are also founded on generations of the incorrectly spoken English.
I understand the need to expect the world to speak correct English. After all, I’ve always considered myself a writer and to be credible, writers need to write in perfect English especially when it is the language that your readership largely understands. I was also brought up in an Indian township where education wasn’t revered and the English language seemed butchered. Yet, my mother kept me from kids who were rough, the television was my babysitter and I read everything I could get my hands on. Naturally, my English was “good” and (call me a snob but) I would mentally get annoyed over other’s incorrect pronunciation and grammar.
In the greater scheme of things though, does it really matter how “good” your English is? If people are comfortable with the way they speak, and we are able to comprehend when they do, as inaccurate as it may be, shouldn’t we rather just let them be? Perhaps instead of judging, we should take a moment to understand that not everyone in South Africa had equal opportunities. I’ve long since learnt this and instead of cringing whenever I hear someone from Phoenix speak, I smile because it’s these very language imperfections that make up the South African Indian culture I am so proud to be part of.


Sick to my stomach. That’s how I feel every time I hear about a baby dumped. That’s how I feel when I see the photos. So I wait for the news to be over or I scroll down the page so I don’t have to see the graphic images. Graphic images that say more than the 30 second news inserts. Each of those images tell a tale of a cruel society where our most vulnerable are thrown away like a half eaten sandwich or yesterday’s newspaper. Those images and the emotions conjured up make me sick and then moments later, my mind’s preoccupied with another task and I forget. I forget until I hear another story of a baby dumped and then I feel sick again.
Imagine a world where condoms and contraceptives are free and available at your nearest clinic. If that doesn’t stop an unwanted pregnancy, abortion is safe and legal. If you’re pro-life, there are adoption agencies that can take care of your child when you deliver. If you change your mind once you see a precious child that you created, there’s government grants than can help you support your baby. We are living in this world and still our news reports hundreds of babies dumped in trash cans every year in South Africa.
As much as baby dumping is becoming increasingly common, it isn’t a new phenomenon. Literature is filled with tales of child abandonment and as romanticised as the fairy tales are, I can’t help but wonder whether it is simply a case of art imitating life. One of my favourite plays tells a tragic story of Oedipus Rex. Before he was even given a name, his parents ordered a servant to kill the newborn. The servant couldn’t bear to kill a little baby and instead left the child to die on a mountain top. 400 years before Christ, an act of baby dumping introduced a trilogy to entertain an audience in Dionysia.  
The reason for Oedipus’ dumping was because of superstition. I’m not sure what the reasons are today but it must leave women in a dire position to leave their babies in a toilet – the babies they carried for nine months and laboured to deliver.
Maybe she’s still a child and isn’t emotionally mature to understand the consequences of getting rid of a baby. Maybe she’s emotionally scarred from rape. Maybe her sugar daddy that financially helped her impoverished family disappeared. Maybe she’s afraid of shaming her family by having a child out of wedlock. Maybe she doesn’t know how to raise a child without support from the baby’s father. Maybe she’s HIV positive and wants to spare her child a slow painful death. Maybe she isn’t aware of the options available for an unwanted pregnancy. Maybe she has post-partum depression. Maybe she’s experienced all of this – not uncommon in a HIV- and poverty-stricken country with a failing education system where rape of girls is rife.
Despite his doomed fate, Oedipus was lucky to be found just as some babies are rescued from being buried alive. Sadly, not all babies are this fortunate as their lives end before it can even start.
Unicef’s Declaration of the Rights of the Child says that children have the right to love and understanding, preferably from parents and family, but from the government where these cannot help. It’s easy to blame the family for taking away a child’s right. If a mother is guilty of baby dumping, she faces charges of murder with imprisonment. Brilliant solutions for isolated incidents but the growing number of cases brought to media attention implies a national crisis. How is the government not guilty of not protecting children where there is no one to take care of them? And what is their punishment? Do they even feel sick to their stomachs like I do?
Government has done amazingly well to put measures in place to prevent unwanted pregnancies and take care of unwanted babies. Their approach now is Ah well. We tried. That’s not a valid excuse. Churchill said that you measure the degree of civilisation of a society by how it treats its weakest members. With that sentiment then, we are not civilised. There is no sense in playing in a global world, attaining economic freedom or even hosting the Olympics when our weakest members are drowned.
Unfortunately there isn’t a quick fix. It’ll come with developing our nation. We need to bring our people out of poverty so that they have access to educate themselves about available options. Rapists need to be put behind bars. Girl children need to be empowered so that they aren’t overpowered by men. Boys need to be taught about the consequences of their actions. Our churches, temples and mosques need to stop ostracising out-of-wedlock pregnancies and start embracing these women and helping them.
And while these may take a generation or more to overcome, we need to get fulltime nurses and social workers into schools now. We can’t turn a blind eye at the teen pregnancies. They are happening – to girls as young as 10. We need someone to talk to the kids at school and to follow up with girls who haven’t been to school in a few weeks. The best way to educate a nation is to start with our children. They need to keep hearing about preventing pregnancies and they need to be aware of their options in the event of an unwanted pregnancy. This may increase abortion rates. More unwanted kids will be put into homes. And that is a more humane problem to deal with than the barbaric acts of throwing babies in the bushes.
Oedipus Rex grew up to be a king and once said that with clear sight, he was blinded by his inadvertent crimes. Only once he became blind was he able to see the truth. We have clear sight but are we seeing our inadvertent crimes?
I found out about the Twitter Blanket Drive last year. #TBDZA was all over my Twitter timeline so I did my little bit for charity and bought a few blankets and dropped them off at the Crowne Plaza Hotel in Rosebank.

I was amazed at how many blankets were donated from a simple request started by @melanieminaar on Twitter. One tweet requesting that the South African twitter community donate blankets to those in need resulted in 700 blankets in 2010 and an impressive 2 700 blankets in 2011.
The power of social networks seems to just grow stronger. This year, volunteers have already come forth with their ideas on how to increase blanket donations and create drop-off points in various suburbs around the country to make it even easier to donate. There’s even a drop-off point in Zim.
If you want to get involved, visit www.twitterblanketdrive.co.za for more information on the drop-off points close to you. Also don’t forget to attend one of the National Tweetups on 26 May 2012 to meet some tweeps and appreciate the sheer number of blankets collected.
As for my bit for charity, for every new follower on my blog, I will donate a blanket to #TBDZA. So look at the right of the screen, see that Followers block, click on Join this site. It’s currently sitting at 8 followers. By 26 May, I will make my blanket donation that is at least equal to number of additional followers my humble blog has gained.
Oh and while #TBDZA makes charity seem fun and exciting, let’s not forget that one-third of our population lives in poverty. While winter may bring thoughts of snuggling under a blanket sipping hot chocolate, for many it is a time where keeping warm comes with a very real risk of asphyxiation and shack-fire deaths from the use of gas heaters in poorly ventilated homes. Donate as many blankets as you want to. We may not be able to rescue everyone off the cold streets but keeping as many people as warm as possible will make a difference in their lives.
When it’s cold, I find myself praying for those that don’t have a warm bed. This winter, you may be able to give a child the gift of sweet dreams.
You know what’s the cool thing about women? Women get to have platonic friends. "He's my pal, he's my bud, he's my pla-ton-ic friend. I love him like a brother. He's my bud – my platonic friend."
Men don't have platonic friends okay. We just have women we haven't fucked yet. As soon as I figure this out, I'm in there!
I mean, we got some platonic friends, we all do. I got some platonic friends but they are all by accident. Every platonic friend I got is some women I was trying to fuck. I made a wrong turn somewhere and ended up in the friend zone. “Oh no! I'm in the friend zone!" – Chris Rock

The friend zone: a deathly pit of torture that every guy avoids and yet finds themselves stuck in at some time or the other. Guys lament all the time about chicks they are pursuing who think of them as nothing more than friends. They complain about it so much that the friend zone is considered this dungeon that all women create to keep the guy friends in that they don’t want to date. A male friend zone apparently doesn’t exist.
Guys supposedly never create a friend zone. So does this mean every girl who comes into their lives is eligible for their affections - be it romantic or physical? Therefore a girl can get any guy she wants as long as she has boobs – especially if the guy she’s interested in is a friend, right? My unsuccessful love life does not bear testament to this. I’ve been friend zoned many a time and so have a number of girls that I know. My theory is that girls just keep it on the down low. Also, it’s sexier when girls believe they can attract anyone they want so they don’t complain to keep up appearances.
Men are generally the pursuers. As such they are usually the ones who befriend a girl they are interested in. Deciding power is in the approached girl’s hand as she then choses whether she wants to date the dude or not. That’s why the friend zone is thought of a female creation – because men approach women who ultimately have the deciding power. But this isn’t how people necessarily meet.
Girls and guys meet all the time – through work, mutual friends, hobbies, etc. They may not necessarily meet in a bar where one is interested in the other. Feelings may develop over time and girls too become interested in guys who may not necessarily feel the same way. Here a guy could very well be the one with deciding power when a girl confesses her attraction to him. It is rather ridiculous to assume that he will automatically seize the opportunity of being her man purely because he doesn’t have a friend zone to put her in. He will think about it in a similar way that girls think about it their suitors. If he decides he isn’t interested in pursuing a romantic relationship with her, she too can be friend zoned.
So guys, stop complaining. You’re not the only ones serving time in the friend zone dungeon. Girls are in there too. We just don’t complain about it as much.





I dragged myself out of bed to do some much needed grocery shopping this morning. It was like any other day. I made myself look decent, jumped into my car for the 200 metre drive into the little mall down my road, parked and headed towards my usual grocery store. I walked into the store and amidst the business of Saturday shoppers, I stared straight ahead – my heart beating faster, palms becoming sweaty and panic settling in.
Before me stood a massive array of cards, roses and other little gifts in every shade of pink and red imaginable. Right there...in a GROCERY store...was a gigantic reminder, weeks in advance, of the day single women pray will never come around.
Saint Valentine’s Day – a day of love. The day that men are obligated to spoil their women to show their love and appreciation.  It’s all very romantic and no matter what girls have to say about the day, they’re genetically programmed to want to be treated like the princess they always dreamed of being.
My colleague seems to have the best husband in the world. Last year, every day of the week of Valentine’s Day, he sent her flowers, chocolates and a teddy bear to the office. She was the envy of the department as every girl wanted to be her.
As utterly romantic as it is to be the lucky recipient of showers of Valentine’s Day affection, the day becomes rather sad for single girls. The weeks before V-day, the store advertising, radio and TV commercials, funny emails, water cooler conversation and catching up with friends are all constant reminders of being single. And it’s not just about a single status, there’s a reflection of past Valentine’s Days being spent alone, currently not having someone special to spend the ‘love’ season with and the seemingly bleak future of felines for future V-day companionship.
I am not spending V-day wishing 21 December 2012 will come early so I’ve decided to put together a list of things that I think could keep the unloved feelings at bay whilst having the same amount of fun that I would have on any other day.
A singles evening
I tried to organise this last year. I asked a couple of single friends to get all dressed up and we can have dinner somewhere despite the fully booked restaurants with ridiculously priced menu offerings. Maybe this year, I’ll round up all the singletons I can find so there’ll be less of a chance that everyone will bail. *side eyes my friends that ditched me last year* And the singles event doesn’t have to be a stuffy fancy dinner, maybe an informal game of pool for everyone to socialise, have a chance to play and most importantly, to have fun!
Pamper yourself
Being by myself just makes me lonely and depressed but if you prefer alone time then this is the best time to treat yourself to a relaxing day at the spa. You’ll come out feeling like a Goddess which will lift up your spirits. There’s also nothing that retail therapy can’t fix – buy yourself that expensive gift you’ve been eyeing. You deserve to spoil yourself.
Girl’s night out
If you’re fortunate enough to have enough single girl friends that are keen to paint the town red, put on that sexy red dress and don your favourite pair of stilettos and head to the cocktail lounge of your choice. There’s still single guys out there and maybe being dressed to the nine’s might score you an unexpected free drink from another patron of the establishment. If all else fails, you would have had a fun night catching up with your girls.
Make someone else feel special
A friend in college once bought little ornament type gifts for all the single girls he knew. Yes it might still remind you that you don’t want to be single but it feels amazing to be handed a thoughtful unexpected gift. Maybe do the same for your single friends. Giving will make you feel good and receiving will make them feel great. Who said we can’t engineer Valentine’s Day to also be about appreciating our platonic friends?
A night in
Thankfully Valentine’s Day falls on a weekday this year so if you’re really busy at work, it’s only the evening that you need to plan for. Forget your usual evening responsibilities. Instead, pick up a movie on your way home, cook your favourite dish, have a long relaxing bubble bath with a glass of wine and watch your movie while eating your supper. End the evening off with a book in bed. You’ve just spent a commercialised day in, away from all the frenzy, making you your number one priority. Before you know it, your alarm clock will signal that it’s back to work and the end of V-day.
If you anticipate the dreaded feeling of misery on Valentine’s Day, there’s many ways to appreciate yourself, ignore the festivities or join in with some friends. What will you be up to on 14 February?

It wasn’t the best idea but I had to do some grocery shopping on Christmas Eve. Whilst I was there, I mentally put together this list of dos and don’ts to help you when shopping on one of the busiest days of the year.
Don’t do it: If it is at all possible, please avoid the Christmas rush by shopping way before festive season. Stay at home and spend time with your family. It is also a lot less stressful to shop in the New Year.
Do take a trolley from the parking lot: A rookie mistake that I made. Once you realise that there are no trolleys inside the store, you have to wait for trolleys to come through and there’s people of all sorts pushing through trying to grab a trolley as if it is rations of food being handed out during times of war.
Once you’ve gotten your trolley, everyone’s eager to squeeze through the generally tiny entrance of the grocery store. This is not Zimbabwe. The groceries are not going to run out. So don’t push your trolley into other people like you’re playing bumper cars or go-carting. I had the unfortunate incident of a woman pushing the trolley hard into me. I turned around and shot a look at the unapologetic woman. She did it again and once again I stopped to turn around. It’s not like you don’t know that you just bumped your trolley into someone’s ass...hard! I stopped and let her through and then as I was walking behind her, I gave her a taste of her own medicine. Harsh, I know, but how else will people know that it hurts and they shouldn’t do it to other people? She turned around and I gushed a seemingly sincere apology.
Do take someone with you when shopping. Not only will it help to keep you sane trying to manoeuvre through half of Durban packed into one store, it also helps with shopping strategies. I decided to let my mum do the shopping while I pushed the trolley behind her – often stopping in some quiet corner while she brought various items to me.
Please understand your, um, body size in comparison to others. With 68% of South Africans considered overweight, I don’t care whether it’s your ass, tummy or boobs that’s large, don’t push people out of the way with your weight!
Do try to be considerate of others when weaving through the un-orderly shopping nightmare. Pushing a trolley is pretty much like driving a car, at certain intersections, some motorists have right of way. If there’s a car in front of you, you wait for them to go through busy traffic because squeezing on the side of them while only do you car damage when you’re brushing the side of your against theirs. If you can’t fit through a gap, don’t do it. In fact, if you haven’t passed your driver’s licence test, perhaps you shouldn’t use a trolley when shopping. Hand baskets were meant for you.
The store is not filled with shoppers alone. Merchandisers work while the store is open, packing and neatening up the shelves so you can find what you need when you need it. That being said, when merchandisers are pushing through those bulk trolleys filled high with many heavy products, do let them through. It’s dangerous to be running around in front of them and also says that you’re a selfish person who thinks that the store is open solely for your shopping pleasure.
Do smile at others especially when saying “excuse me” or “sorry” or well just generally smiling. Frowns do not a Christmas spirit make.
When I finally got to the queue for the till, the queue was blocking the pathway of people needing to walk past. Do be courteous. I kept pushing my trolley out of the way for people to walk through and pushed it back in the queue once I could. Unlike the woman behind me, when I had progressed closer to the till, who just decided that she was in a queue and that was that. That then meant, nice old me had to move out of the way so that people to squeeze through to the other side.
Then there’s the dreaded encounter with the face of Checkers - the cashier. Customer service is clearly not taught at Checkers or if they did the cashier would smile, be friendly and maybe not stand with a bored expression on her face whilst not telling me why she’s just standing there waiting. Do complain about customer service. Perhaps the training manager, Jayindree Reddy, was not the best person to complain to (read: incompetent) and she didn’t do much when she came to the till to assist. It is because we have the culture of accepting bad service that it still goes on. There are a lot of unemployed South Africans who need a job and will be willing to take on the duties involved in a customer facing job for the salary on offer.
That, ladies and gentlemen, wraps up my experience. Hopefully this will help you when you find yourself needing to do some last minute shopping over really busy periods.
A feminist friend once said, “Chivalry is an archaic notion. You can’t ask to be treated as equals but expect chivalrous behaviour.”

I, like most women today, fondly think of chivalry as sweet little romantic gestures that make us feel like we’re thoughtfully taken care of like having a door held open, offering to drive or carrying our heavy bags.
Traditionally, chivalry was a man’s show of respect for the weaker sex by showing that he can physically take care of her. This could range from pulling out a lady’s chair to fighting for her honour. In return, women paid back the chivalry by lovingly cooking a meal for him and keeping the house clean.
When women realised that they could do more than just what society dictated their gender roles to be, feminism was born. The very core of feminism is based on the ideology that gender roles constructed by society are sexist and unjust and should be done away with, allowing women to have the same rights as men and for both genders to be treated equally.
By definition, feminism and chivalry are on the opposite ends of a coin. You can’t ask for chivalrous behaviour when you believe that women should be treated exactly like men. Chivalry treats women better than men.
Every woman balances her views of chivalry and feminism on different scales:
  • There’s the extreme feminist who believes that she can pay her own way and open her doors. Any chivalrous offer is often seen as an insult to her capabilities.
  • Little Miss Princess, on the other hand, is used to being treated like a porcelain doll. She expects all the chivalry that’s on offer.
  • And then there are the nonchalant girls who believe that chivalry does not have to be sacrificed for gender equality. They welcome and appreciate chivalrous gestures while at the same time demanding equal treatment. These women generally demand equality (and chivalry) when it’s convenient for them.
I am one of the nonchalant girls. It makes me weak at the knees to have a chivalrous man around to stop and help me change my tyre if they see me struggling to do it. I will think less of him if he refuses to help when I’ve asked for it. At the same time, I value having the option to climb all the way up the corporate ladder and challenge the old boys. A classic example of a woman who wants it all at her convenience: the kind man to help with manual labour and the opportunity to kick ass in a high powered work environment.  
Chivalry isn’t a natural behaviour for all men. It’s learned from parents, culture and environment. Some cultures teach chivalry to little boys which then become second nature to them. In other cultures chivalry as we know it doesn’t exist which doesn’t necessarily mean they don’t honour women. Even if all men learn chivalry, it is up to each man to be as chivalrous as he chooses and up to each woman to determine the level of chivalry she chooses to appreciate.
Ultimately, men and women were created differently - physically and psychological - with different needs. While I understand that gender roles were historically unfairly dictated by societal traditions, there are certain biological roles that are better suited based on these differences. Chivalry doesn’t have to contradict gender equality. Perhaps we need to introduce some equality within chivalry. If chivalry is just good manners then it shouldn’t be one sided. If you expect a man to pull out your chair, then you need to also be prepared to show some thoughtfulness to him in whatever way you chose. If women aren’t prepared to embrace that idea, then perhaps chivalry is an outdated practice that doesn’t have a place in today’s world.
Ever since I can remember, I loved watching the beauty pageants on TV. As a little girl, I dreamt of sashaying across the stage in a designer evening gown, wiping away my tears of joy after being crowned Miss South Africa. I wanted to be that beautiful ambassador who made a difference in the country.
Needless to say, I didn’t grow up to be a Miss South Africa contender but I do still like watching the magic of beauty pageants. I only discovered a few days before the pageant that I didn’t have the option to watch the show anymore.  SABC, South Africa’s publicly available television broadcaster, has lost the rights to broadcast the Miss South Africa pageant to the paid for DSTV channel, Mzansi Magic.
I haven’t heard of any outrage but I am not particularly happy about this. Until this year, Miss South Africa has been broadcasted on SABC which meant that every South African with a television set and decent broadcasting signal watched the declaration of the country’s most beautiful women. This didn’t include everyone as only about 50% of South African households had television sets until the turn of the century, but it still provided half of the nation with the opportunity to view the pageant. We watched as the first non-white women were crowned in 1992 and 1993, preparing the land for the birth of a rainbow nation in 1994. We watched as the women served their reign and inspired us with their much needed charity work. We watched as they participated in the Miss World and Miss Universe pageants and rooted for them.
With the introduction of DSTV, South Africa’s luxury television network, people have come to compare DSTV viewing to SABC. SABC television is far behind the entertainment provided by DSTV however SABC still provides viewing to the majority of South Africans.
Using the poor quality delivery of SABC, Mzansi Magic jumped on the bandwagon and was handed exclusive rights to air the Miss South Africa pageant. But who exactly will be watching the show? South Africa?
The demographics of those with possible access to DSTV would comprise of only the middle and upper class South Africans. That is less than 40% of the country. At last count 2.6 million people subscribed to DSTV which I would then estimate total viewership of 8 million. That’s 16% of South Africans. DSTV is a luxury commodity aimed at those who are willing to pay a premium to view better quality TV.
And for those who think that DSTV is affordable let me break it down for you. DSTV has thoughtfully put together a number of different packages to suit people’s needs and budgets. The cheapest package with Mzansi Magic included is DSTV Select for a mere R157 a month. Oh it’s more than just the monthly subscription fee; there is also the cost of a decoder, a satellite dish and, I imagine, a nice TV to view the clear digital images on to consider. As affordable as DSTV may seem, to 47% of the population who cannot afford R322 a month, it is not.
With the organisers moving Miss South Africa further away from the majority, a significant portion of the population will no longer be aware of the pageant and contestants entering won’t be from all corners of South Africa. We’ll never know if the queen crowned is indeed the fairest of the land. And with the blatant exclusion of 80% of South Africans from even watching the show, can we really title her with Miss “South Africa”.
 

I get it. Nivea’s trying to promote products that encourage male personal hygiene: clean shaven, neat haircut and a well groomed face. An effective ad to say that men no longer have that caveman look of wild hair or long unsightly beards; they look like they give a damn now.
Nivea released two “look like you give a damn” ads – one featuring a white man and another featuring a black man. Nivea intended on using these ads to target certain individuals to use their products. They want men to buy into their products and using models of different races allows guys of those racial groups to relate to the advert and thus be more willing to purchase their products.
Upon the release of this ad there was an uproar on Twitter and other social network platforms about the apparent racism in the ad targeted at the black man. The ad pictures a clean cut well dressed black male holding a mask of a black head with an afro and a beard - caveman style, standing in a position to throw away the mask. The tag line? Re-civilise yourself. When juxtaposed against the ad targeted at white people, there seems to be racist slant to the black ad, and this is purely based on the wording chosen for each. The Caucasian ad’s tag line, “Sin City isn’t an excuse to look like hell,” doesn’t quite have the racially slurred impact that “re-civilise yourself” has.
The definition of civilise is to rise from a barbaric to a civilised state. There are deeply rooted connotations with this word which stems from the view that black people are from the jungle and inherently uncivilised in comparison to their European counterparts.
I suppose Nivea could have gone further to include people of various ethnicities in the “re-civilise yourself” campaign. How about the mask of an Arab man with a beard, a woman in a burqa or an Indian man wearing a turban? Would we say then say that the majority of the Indian and Middle Eastern world is uncivilised? If you’re schooled in the Western ideals of the perception of civilisation, you’d probably view them as untidy and definitely not the kind of people you’d think the best revenue generating strategy would come from in a boardroom.
Civilisation isn’t necessarily the individuals that advanced first in the world but rather those who were able to conquer the world and impose their beliefs on the inhabitants. Historically, it was white colonialists calling the shots. With the end of slavery and apartheid, the black people that were favoured for jobs were the ones who looked more white. Straighter hair and lighter skin worked to their advantage and hence black people embraced this artificial look over the years. Skin bleaching and hair relaxing was popular even during the era of African slavery. In the pursuit of trying to fit in, black people inadvertently instilled a self-hate for their own appearance. So it’s out with the afro in the Nivea ad and out with the beard because that is not the civilised look of the 21st century.
The meaning, to rise from a barbaric to a civilised state, would have one believe that anyone able to fit into civil society is deemed civilised. So criminals would examples of individuals considered barbaric – uncivilised – as they don’t fit into today’s civil society.
The make-up of today’s civil society is largely of Western influence and as a result, if you don’t fit in, you aren’t civilised. It’s no wonder that black people themselves want the white look. In fact, the ad was a brainchild of a black male. He created an image of a black man that would appeal to the target audience. The media constantly portrays black people in a way that makes it seem that they need to be more “white” to fit in.
What started out with black people disowning their natural physical features to be at an advantage to play in the Western world has now turned into people wanting the Western look for no reason other than they’ve been brainwashed into thinking that it looks good. With role models like Beyonce, women of colour chose to wear weaves instead of embracing their natural hair. People donning afros, braids, dreadlocks are portrayed in the media as unprofessional and unclean – not as successful people. The more Western (read white) you look, the more “civilised” you are.
Skin lightening is a dangerous craze all because lighter skin is seen as more beautiful. Sorisha Naidoo is a successful business woman, seemingly at the top of her game with everything she could ever want. She publicly lightens her skin and promotes that others do the same. Yes, black people do it to themselves. They want to look more white.
Take out the word “re-civilise” and products promoting a more Western look for black people will be scooped up off the shelves. The sub-conscious hatred of one’s natural looks and origins need to stop. And the only way it can is for the media to relook at their black target marketing.
Give us a dark skinned woman to play leading black roles in movies. Give us a high powered public figure in dreadlocks. Give us a magazine who won’t photoshop lighter complexions on our black models.
In Capitalist America, the country that dictates the behaviour of civil society, money talks. Realistically, James Cameron is not going to cast a dark skinned woman to be the female lead in his next movie. Box office ratings will struggle because black people themselves don’t want to see that. They are conditioned to believing light skin is beautiful.
Black CEO’s and members of parliament won’t grow an afro because they won’t be taken seriously in global markets.
Until money stops becoming the driving force in the world and governments care about their people more, the little black kids of tomorrow will grow up with an inferiority complex on the appearance they were born with. They will continue the trend of looking like they give a damn...trying so hard to fit into the Western mould.
Is Nivea racist? I don’t believe so. Surely though, Nivea needs to know that we are not happy with the literal message they send out, but more importantly we need them to understand that it’s deeper than just the ad. Should we boycott their products? Should we also boycott every other unequal type of image we see in the media today?
Picture this: you’re sipping a cocktail at a restaurant on Camps Bay catching up with a few friends over lunch. It’s a Tuesday and this is the perfect opportunity to give your tired feet a rest from this morning’s shopping. To end this beautiful summer’s day, you have rock climbing lined up for the afternoon.

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Now imagine that this life of leisure is yours. Every day, no stress about working in a job you don’t like. You have enough money to live comfortably. You have enough time to live life the way you want to. You have enough energy to explore what you’re passionate about. Just imagine…
Whoever said we have to work anyway? I don’t know how it all started but right now the average person works 5 days a week for 8 hours a day. Let’s quantify that a bit further. The average person works a nine-to-five. When you factor in time for traffic and preparing to get to work, it’s actually about a seven-to-six working day. That’s 11 hours a day!
The reward? 13 hours a day to squeeze in a decent amount of sleep as well as that life you yearn to live. Let’s not forget a whole 2 days of a weekend to recharge your batteries so you can get back to 11 hours on the grind for the next 5 days. It is torture that feels like a prison sentence.
Work is such an inconvenience to life. The sad reality however, is we have to work in order to be able to afford rent in a decent suburb, a roadworthy car and to live the lifestyle we’ve become accustomed to. I think we all want to be in a position where our salaries afford us the comfort of being able to have what we want, when we want it. But who said we need to give up the best part of our lives in order to achieve this? Is it just because that’s the way it’s always been done? There’s no other way to do it. Is there really no other way to do it?
Well what if there is? What if there is a person who could do your job for you, yet you get to take home the pay? That way the economy could still run like clockwork but you wouldn’t be busting your chops to make it work. The problem is finding resources who wouldn’t mind working so hard for nothing. I think we might just have those resources within our reach…
The government spends a lot of money on detention and rehabilitation facilities. Prisoners of all sorts of crimes are housed, fed and clothed. Some don’t even see the inside of prison wards because our jails are too full. The detained ones wile away their time doing whatever they can – some read, study or just do absolutely nothing. Essentially we take criminals off the street to make our world a safer place. Then we securely provide these prisoners with the necessities and let them live stress-free. The civilians out on the safer streets though, need to struggle everyday just to make ends meet. It sounds like we’re rewarding thieves and murderers and sentencing the law-abiding citizens to a working life of torture.
Well, what if the corporate world could leverage of the prisoners? Take the prisoners and put them in our jobs? Government already provides for them so corporates wouldn’t incur any additional costs. Transport these “resources” to the office every morning, force them to work for their crimes and send them back to jail in the evenings. At least we’re making up productive time for the good of the country.
Of course, the required skills to perform certain task will be an issue but most job functions don’t involve skills that can’t be easily taught. As it stands, companies put aside budgets to up-skill staff therefore they can easily afford to train prisoners. We are dealing with individuals that don’t care much for following rules but there are many ways to ensure performance – the exact same way prisoners are rewarded or reprimanded in prison. Good behaviour in jail gets time off their sentence just like good work performed leads to a similar time off from their sentences. Bad behaviour in jail yields certain punishments just like non-performance leads to the same prison punishments.
The corporate world will definitely need to tighten their security but that additional expense will come off budgets currently utilised for team buildings and socials that will no longer be necessary.
Companies can still meet their revenue targets without paying for labour so why not distribute the salaries to the good citizens? It can even be a government initiative to reward ordinary people with time and money to enjoy life.
Work will no longer just be an inconvenience to life and a necessary evil required in our capitalist society. It will be a mechanism to sentence prisoners while still adding to companies’ bottom lines which enable them to assist in raising the quality of life for all law abiding citizens. The shopping, Camps Bay lunch and a recreational afternoon on a work day don’t seem too far-fetched of an idea now, does it?